Reader, this is it. The last call. The final curtain. The moment when you decide if you’re going to keep duct-taping together workflows and repurposing content manually... Or if you're going to steal back your time starting now. You already know the promise of a Custom GPT: 🤖 It remembers your voice, so you don’t have to keep re-explaining yourself🤖 It handles the tedious stuff, so you can stay in your creative zone🤖 It helps you do more of what you love—with less burnout, hustle or...
7 days ago • 1 min read
Everybody wants to work smarter, not harder. I'm guessing you do, too, Reader. Which is why you're considering selling your soul to the robot overlords adopting AI into your workflow. Perhaps you've taken to heart some of my shouty emails of late about how, since it's here to stay anyway, you should train AI to do your most boring chores. You're intrigued by the fact that: ✨ AI can remember your preferences, your brand voice and your workflows—so you don’t have to repeat yourself and feel...
8 days ago • 2 min read
Hey Reader, Not trying to show up all doomsical in your inbox on a Wednesday, but I recently stumbled on a stat that gave me a tiny heart attack. As of 2025, ADA accessibility is no longer a “nice‑to‑have” on your website. Apparently, lawsuits over things like missing alt text, broken navigation for screen‑readers, forms people can’t use if they can’t see or click—are skyrocketing. In just the first half of this year, more than 2,000 ADA-accessibility lawsuits were filed in the US alone....
9 days ago • 1 min read
When it comes to the robots, I've got good news and bad news, Reader. The good news? AI can save you HOURS. It can help you brainstorm, structure ideas, find your throughline, tackle tedium and write the boring bits (meta descriptions—UGH) so you can stay in your genius zone. The bad news: It's wildly overconfident like your know-it-all colleague who's an expert on everything from government policy to how to air fry zucchini, even though you've secretly fact-checked him dozens of times and...
11 days ago • 1 min read
Let me guess… You’ve got six versions of your bio floating around—one in your Notes app, one on a half-finished Canva brand board, one you wrote in 2021 that nailed it, but has since disappeared to the land of the other sock. Your Instagram says you help creatives find their voice. Your LinkedIn says you strategize for visionary founders. Your homepage says… something about storytelling and also the cosmos? Society says you're flaky. I say you’re multipassionate. But when your ideas evolve...
18 days ago • 1 min read
Is it just me, or is chronic, low-key overwhelm just the background hum of being multipassionate? I mean, does this sound familiar? In a fit of inspiration, you add yet another project to your passions list, which already resembles a Jenga tower held up by Dr. Seussian physics and delusion. In the background, life is lifing, so the dentist appointments, groceries and social obligations get piled on top of everything else. And suddenly your To Do list is a source of existential dread, and a...
24 days ago • 1 min read
Reader, I'm obsessed with saving time. I've read Getting Things Done, 4000 Weeks and Essentialism. I joined the 5 AM Club and started eating 7 bananas a day (don't ask). I tracked every minute of my day to pinpoint where my hours were evaporating. (Still not sure if that was an act of brilliance or the world’s most ironic waste of time 🤔) But none of it stuck. Every “system” eventually collapsed under the weight of its own inflexibility. The more I optimized, the less I liked my life. I...
about 1 month ago • 2 min read
My podcast growth coach is the kind of guy you want to hug through your Zoom screen. He has an 11-year-old daughter who often co-creates his reels with him, and their relationship makes me the human equivalent of the heart-eyed emoji 😍😍😍 So imagine my surprise when he admitted that his Roomba once elicited so much fury inside him that he took it out into the driveway and ran over it repeatedly until he reduced it to a pile of rubble. I remember being perplexed, because the day I got my Roomba...
about 1 month ago • 1 min read
Long before online gurus were preaching “niche down,”Reader, teachers, family and society as a whole were whispering the same thing: “Pick a focus. Choose one lane. Stop being so scattered.” I’ve heard it my entire creative life—from other artists, from coaches, from the industry. And maybe you have, too. But here’s the truth: for multipassionates like us, that advice is a sure-fire way to die on the vine. We try to follow it, but it doesn't work, and we feel like failures. So, how about a...
about 2 months ago • 1 min read