Leonardo da Vinci didn’t niche down. Neither should you.


Long before online gurus were preaching “niche down,”Reader, teachers, family and society as a whole were whispering the same thing:

“Pick a focus. Choose one lane. Stop being so scattered.”

I’ve heard it my entire creative life—from other artists, from coaches, from the industry. And maybe you have, too.

But here’s the truth: for multipassionates like us, that advice is a sure-fire way to die on the vine. We try to follow it, but it doesn't work, and we feel like failures.

So, how about a reframe?

Your many passions aren’t the problem.

They’re what make your story worth listening to, your brand worth remembering and the special something you bring to the world impossible to ignore.

(This isn’t new. In the Renaissance, multipotentiality was celebrated. Leonardo da Vinci was a painter, musician, scientist, inventor… and no one told him to “niche down.” His genius literally WAS his incredible range!)

That’s why I was thrilled to join Diane Foy’s Superfan Attraction for Creatives—a private podcast series with 10 multipassionate experts who get it.

Inside, you’ll hear from voices like:

🎙Madison Tinder

She's made $1M with her multipassionate brand—learn how she did it, and how you can build a brand that embraces alter egos, multiple passions and whatever social platform you actually enjoy (hers is TikTok).

🎙Jazelle Iona

Jazelle shares how expressive arts and sound healing can bypass overthinking, unlock buried emotions, and help you reconnect with your mission.

🎙Brooke Benson

Brooke’s approach to money mindset is gold. She helps creative entrepreneurs conquer the fear of money convos, financials and bookkeeping.

🎙And me!

As always, I've got a few choice nuggets for you about how to live life on your terms and ask for forgiveness, not permission.

This series is for the “too many ideas” crowd who refuse to be boxed in. The creatives who want to connect the dots of their passions into a profitable, soul-aligned brand—and attract superfans who can’t wait to shout about you from the rooftops.

👉 Sign up here to access the private podcast series.

Forget niching down. Come meet the people who will embrace all of you.

Don't sign up for this newsletter!

I'm serious. Down the Rabbit Hole with Jennie O'Connor helps multipotentialites build lifestyles from their passions, amplify their wealth & achieve personal freedom. Go sign up for Sally's Knitting Newsletter instead.

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