A few years ago, my best friend moved to California’s Central Valley, to a rural neighborhood where three farms intersect. One of the neighbors has a rooster named Beethoven.

It seems Beethoven was not there the day God handed out operating instructions. He definitely doesn't understand the assignment.

In Beethoven's case, the rooster does not crow at midnight OR at dawn, which are the only two times a day a rooster is legally allowed to crow. Beethoven’s preferred business hours are any time between 3 am and 2 pm.

Just not dawn. Never dawn.

My best friend has gotten used to Beethoven’s shenanigans out of necessity. But whenever I visit, I’m awakened repeatedly every night—always at indecent hours, always dreaming of chicken pot pie.

Despite this fellow’s ineptitude for crowing at actual dawn, he is so busy the rest of the day! He salutes and caterwauls and peacocks like the certified professional rooster that he is, with no regard for the fact that he’s botched the single thing that was expected out of him in life.

And here’s why this matters.

Beethoven is famous.

Shortly after my best friend moved into the neighborhood, he mentioned to a coworker in passing “the rooster with the broken brain,” and they said, “I know that rooster! He belongs to the couple who owns the local bakery.”

Santa Maria Bakery happens to make the most mouthwatering sourdough in the valley. People come from far and wide to buy it. Their sourdough is in such high demand that I would not be at all surprised if it drove someone to commit grand theft bread.

That someone might be me.

Beethoven, it turns out, has earned such infamy for his failed attempts at proper roostering that they chose his likeness for the bakery’s logo. His offbeat character so charmed visitors to the farm that his owners figured he just had to be the ambassador for their brand. And so, the locals have come to equate that lovable f*ck up’s profile with one of the tastiest delicacies in town.

At first, when my bestie told me this, I rolled my eyes. Confidence is more important than competence? Awesome. Sounds like a lot of corporate America to me.

But the more I thought about it, the more I realized this is good news for those of us prone to waiting in the wings until we’re ready. Until we’ve tweaked our offering one more time. Until everything is pristinely done and dusted.

This story illustrates that enthusiasm matters more than perfection. In Beethoven’s case, it matters more than even being good.

Because what he lacks in accuracy, he makes up for in bravado. And that has made him memorable.

Here's the thing:

Enthusiasm is a magic that few people possess.

But more often than not, it’s not about having it—it’s about accessing it.

And let me tell you, it’s really freaking hard to access excitement about your work when your online presence is “meh." When your brand photos feel basic, and your website looks like a Walmart on Black Friday, you're not exactly gonna shout about your business from the rooftops.

But imagine this instead:

✨ Branding photos that make you look like the main character in a fairytale. Kinda like this 👇🏼👇🏼👇🏼

✨ A look so cohesive it's the envy of Instagram.

(Even though we do not speak its name, making the platform eat its heart out is. the. vibe.)

✨ A visual identity that radiates YOU so hard it hits 'em like a confetti cannon.

That’s what happens when the vision in your head gets made real.

You strut. You sparkle. You can’t not share what you’re working on.

You become Beethoven 2.0 . . . but sexier.

So if your branding’s giving wet blanket energy, step into The Enchanted Photo Booth, where we'll create brand imagery that makes you say, "I cannot shut up about this because LOOK AT IT."

Turns out, being unforgettable doesn’t require getting it “right.” It just takes showing up bold, weird and wonderfully YOU.

Preferably in technicolor.

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