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The other day, my dentist told me that while most people need to get their teeth cleaned every six months, I’m so good at brushing that I can go an entire year. I felt like the teacher's pet with a shiny gold star, but at the same time, I left the office certain she says that to all her patients. It wasn't until later, when someone commented, "Whoa, you have an honest dentist," that I realized, Hey, wait. Of course she doesn't just go around telling people they ought to go to the dentist LESS! It was a genuine win, and I was doing everything I could to talk myself out of accepting it. The same thing happened when I got my first paid subscriber on Substack. I assumed they had made a mistake, or were confused about how technology works, or perhaps they were drunk. Then, more people signed up, and the drunk ones stayed for a second, then a third month. As much as I didn't want to accept it, people might actually find value in my words on a page. Drunk people need good writing, too. All of this leads me to a very important question. Why do you think it's so hard for us to take the win, Reader?I know this behavior is not unique to me because of recent conversations I've had with other creators. So, it got me wondering. Is this a creator thing? A female thing? An anybody-with-a-pulse-who's-not-a-sociopath thing? Regardless of which subsect of humanity happens to be plagued by this Playing Small Syndrome, as I'm calling it, I'm making it my mission to put a stop to it in 2025. In fact, let's start right now, by taking the win that we survived another year - an election year - which is nothing to sneeze at. You're here, you're keeping it together, and you haven't bludgeoned anyone with a Himalayan salt block. That deserves champagne. But let's not stop there. What else do you have to celebrate? Are you convinced the only thing you've got going for you is NOT getting eaten by wolves? I beg to differ. Read this and come away with dozens of reasons to throw a parade for yourself. A Simple Way to Make 2025 Your B*tch And, if you feel like supporting a small business this holiday season, I'd love a comment on the post if you think it's any good. 🩵 |
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My podcast growth coach is the kind of guy you want to hug through your Zoom screen. He has an 11-year-old daughter who often co-creates his reels with him, and their relationship makes me the human equivalent of the heart-eyed emoji 😍😍😍 So imagine my surprise when he admitted that his Roomba once elicited so much fury inside him that he took it out into the driveway and ran over it repeatedly until he reduced it to a pile of rubble. I remember being perplexed, because the day I got my Roomba...
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