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Reader, have you ever noticed how you can go your whole life not seeing a particular car model—and then the minute you decide you want to buy it, it’s everywhere? Like, suddenly every street corner and freeway stretch is crawling with Volkswagen EOSs, and you’re wondering if they were all just wearing invisibility cloaks until now. So what gives? (Besides magick, obvi.) It’s neuroscience. Those cars were always there. But your conscious mind has to filter through 11 million bits of information bombarding it every second and choose just 40 or 50 to pay attention to. That’s an awful lot of EOSs it has to ignore. So, which 40 bits make it past the gate? That’s entirely up to you. And here’s where this gets fun. (rubs hands together like a supervillain) Your brain notices what you habitually think about—whether by choice or by conditioning. It clings to the well-worn neural pathways you travel day after day. You didn’t notice the EOSs before because they weren’t relevant. That doesn’t mean they weren’t IN your reality. They were just . . . invisible. Which means that the first step to eventually parking one in your driveway is choosing to notice them. To think about them so often that your brain wears a new groove—a groove that starts directing your attention, intention and energy toward making that car your reality. And if it works for Volkswagens? Just imagine what it can do for abundance. |
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My podcast growth coach is the kind of guy you want to hug through your Zoom screen. He has an 11-year-old daughter who often co-creates his reels with him, and their relationship makes me the human equivalent of the heart-eyed emoji 😍😍😍 So imagine my surprise when he admitted that his Roomba once elicited so much fury inside him that he took it out into the driveway and ran over it repeatedly until he reduced it to a pile of rubble. I remember being perplexed, because the day I got my Roomba...
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